One of the topics covered in Chapter 4 is SWOT analysis. This is one of the leading tools used by global businesses to determine a firm’s strengths, weaknesses, opportunities, and threats. While looking for articles online about SWOT analysis, I came across the article, “SWOT Analysis; Discover new opportunities. Manage and eliminate threats,” on the website, MindTools.com. This article offers a brief description of what SWOT analysis is, and how to use it. It then goes into detail about each aspect of the SWOT analysis and offers questions that you or the business should ask yourself in order to complete the SWOT analysis.
In addition, this article offers an example of SWOT analysis for a start-up small consultancy business to refer to while doing your own SWOT analysis and also an interactive video that helps to analyze your/ the business’ situation. I found this website to be interesting and helpful because it offers very basic, step-by-step instructions to complete the SWOT analysis.
http://www.mindtools.com/pages/article/newTMC_05.htm
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